Ever heard of Hoodlum? Maybe not, but chances are you’ve watched or engaged in their work since 1998 when this international multiplatform content creator and passionate storyteller company hit the scene.

QUT alumni Tracey Robertson (Bachelor of Arts (Visual Arts)) and Nathan Mayfield (Bachelor of Business) met not at uni, but on the job of a TV show being filmed in Gold Coast’s studios. They started making short films on weekends and from that grew the Emmy and BAFTA award-winning Hoodlum.


Hoodlum has had many high-profile projects, among them a 10-week interactive experience for fans of the iconic BBC series Spooks which lets them become MI5 agents. Vikings aficionados were treated to a companion series integrated with the on-air story giving insights into major characters and clues about future episodes.

Vikings“We have had amazing people working with us,” Tracey said. “We’re always looking for people who think outside the box, think globally, and have big ideas.”

Her advice for creating an international creative company: “Be bold with your ideas and also learn how the world and business of media works. Travel as much as you can and build your network.”

Hoodlum is shooting a new drama called Harrow for ABC Australia with ABC Studios International.