Supermarket savings

Supermarket savings

A family of four could save $1000 to $1700 on their weekly grocery shop each year by using unit pricing, a world-first study by Associate Professor Gary Mortimer and Dr Clinton Weeks has found.

Their study, conducted with 400 shoppers across Australia was the first to demonstrate that consumer education on unit pricing could lead to real savings.

“Unit pricing makes price comparison easy by removing the need to calculate price differences across similar products sold in packages of varying shape and size, giving shoppers a ready reckoner for getting the best value for money,” Professor Mortimer said.

“Shoppers who received unit pricing information every fortnight for 10 weeks saved 17 per cent by week six and then returned to a consistent 11 per cent a week saving.”