Using tweets to decrypt the personality of Donald Trump and other powerful people

Using tweets to decrypt the personality of Donald Trump and other powerful people

An international research team, led by QUT’s Associate Professor Martin Obschonka from the Australian Centre for Entrepreneurship Research, employed a revolutionary new, computerised scientific method of analysing digital footprints to decrypt the personality profiles of 106 superstar business leaders, including now US President Donald Trump.

Martin Obschonka

Researchers found Trump shows stronger features of an innovator personality than the other influential business leaders—he scored higher in openness to new experience (being high in this trait means listening to new ideas and being open for unconventional solutions) and, at the same time, lower in agreeableness (being low in this trait means a strong focus on competition, social distinction, and Machiavellianism).

Read more…